When I launched my company, it was beyond question that it would need a website. I asked a designer whose work I admire to design it for me, asked people whose opinions I value to send me their thoughts on it, and hey presto, look at it now!
And best of all, I really like it, and here is why.
Reason 1: It’s a Rembrandt
Some years ago as I flew back from Amsterdam to Heathrow I overhead a conversation taking place behind me. A lady with a north American accent was telling her fellow traveller how the highlight of her stay in Amsterdam had been a visit to the Rembrandt Museum. The museum is located in the stunningly beautiful house where Rembrandt lived and worked between 1639 and 1658.
She commented on how many self-portraits Rembrandt had produced throughout his lifetime – indeed there are known to be over 100. The man must have been terribly vain to continuously paint himself, concluded the lady.
If you look up the Rembrandt House you will see it has large windows and a big door, which Rembrandt liked to stand in, as many merchants customarily did to indicate they were open for business. Rembrandt cleverly displayed his latest self-portrait to show how well he painted to passers-by.
My website is me leaning in the open virtual doorway, inviting people to look at my shop window and come in and talk about what we can do for each other.
Reason 2: I made it with a little help from my friends
OK, OK, I asked for and received a lot of help! Creating something yourself doesn’t necessarily mean doing everything yourself. When it comes to graphic design and web development I know my limitations, and called in the professionals. I also showed brand designs to as many people as possible and asked them what they would expect my company site to do. This gave me fresh ideas and helped me to make up my mind whenever I had more than one option to choose from.
Best of all, asking others to help with the site gave me the confidence to test my own ideas and see them translated into a beautiful design and versatile functionality. I would never have achieved that on my own.
Reason 3: It’s the worker who never calls in a sickie
My company website is home and taking messages from callers when I’m out on business. It is awake 24 hours a day, never needs a day off and will equally never suffer from ‘Heineken’s sickness’ on a Monday morning. My shop window is always lit thanks to my company website and my door always open.
Sing me the praises of your own company website. What does it do for you that you appreciate most of all?