This summer I joined the 2015 cohort of home movers by selling and buying my house. As anyone who has ever engaged with the joy that is buying and selling in England knows, it was ‘interesting’ on several levels. However, moving also triggered a few things that made my inner marketer sit up and pay attention. Home movers […]
Yes indeed: companies have birthdays too! Socius Associates Ltd was incorporated exactly a year ago, which makes today’s date a little bit special. So, what’s been happening in that first year? As anyone who has set up their own business will tell you, the first year is one of steep learning, investing and lots and lots […]
Happiness, it seems, has become synonymous with success. It won’t do to feel meh or mild unhappiness about something: we aspire to having constant positive emotional responses that boost our mental resources and motivation. Positive psychologists, Todd Kashdan and Robert Biswas-Diener penned a new book titled The Upside of Your Dark Side in which they argue the case for […]
In a single week in October I received an email asking for feedback on a 2-mile bus journey into town, one from my bank asking asking feedback about the experience of paying in a check at a branch, another about the experience of booking onto a conference, and one about a £100 million commercial development being […]
Emotions colour the world as we perceive it, driving our behaviour and shaping decisions we make – we are human, after all. Advertisers and marketers know this, and tap into it to increase sales. Everybody knows it, and we knowingly buy into it: it’s part of the deal, as it were. Emotions at work in advertising […]
Yesterday I was talking to a very talented, in-demand wedding photographer. She brims with creative energy, has a gorgeous website loaded with beautiful wedding photographs and an enviable order book. Looking at her website will make even the biggest pessimist want to get hitched tout de suite. Then she made a confession with a slightly guilty look in […]
A few days ago I spotted a bunch of keys in the street near where I live, and stopped to pick them up. As I did so I thought of the logistical nightmare losing my own keys would cause, and the cost of replacing them, and the bother of it all, and how I’d be truly […]
When I launched my company, it was beyond question that it would need a website. I asked a designer whose work I admire to design it for me, asked people whose opinions I value to send me their thoughts on it, and hey presto, look at it now!