If there is anything 2016 has taught us so far – and we still have seven weeks of it left! – it’s how understanding our stakeholders can make or break our ambitions. In the wake of the latest political upset, the US presidential elections, another camp is engaged in head scratching and soul searching. How […]
Emotions colour the world as we perceive it, driving our behaviour and shaping decisions we make – we are human, after all. Advertisers and marketers know this, and tap into it to increase sales. Everybody knows it, and we knowingly buy into it: it’s part of the deal, as it were. Emotions at work in advertising […]
Yesterday I was talking to a very talented, in-demand wedding photographer. She brims with creative energy, has a gorgeous website loaded with beautiful wedding photographs and an enviable order book. Looking at her website will make even the biggest pessimist want to get hitched tout de suite. Then she made a confession with a slightly guilty look in […]